Why Should They Care?
This is the best writing (or storytelling) advice I’ve ever come across. And it could change the way you’ll ever write anything to anyone from now on.
As I was surfing the rabbit hole of Youtube, I stumbled upon this lecture titled: The Craft of Writing Effectively by Larry McEnerney. It was an hour and twenty minutes long! So I guess I’ll save it for a later watch, along with another 200 videos on the list. But wait, let me just watch the first five minutes, maybe it’s not worth the wait. I discovered early on that it’s more tailored towards academic and post-grad writing. However, he was solving problems I related to, and with his storytelling and dramatic delivery captivated me or made me care to watch until the end of the lecture.
I’ll summarize here my favorite three take-aways:
1. You might naturally use your writing to help yourself think about the world. But if your goal is to...
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